PIBU

The focus of this project was to identify a gap in the lifestyle app market and create an MVP in accordance. PIBU targets the skincare novices and experts and provides convenient features to enhance the skincare management and treatment process.

UI/UX designer
Figma
Notion
Miro
Whimsical
user experience
interaction design
user research
branding

the challenge

The world of skincare is just as intricate as the anatomy of our own skin. There are countless skin conditions and concerns with hundreds of thousands of skincare products and/or procedures to follow. We have board-certified dermatologists and estheticians that can lend their expertise and get our skin concerns addressed — but oftentimes at a cost.

To discover the gaps in the current skincare app field, I gathered 10 participants for preliminary user interviews.

Key insights:

All participants valued having some sort of routine for their skin and commit time out of their day to apply their products
Though skincare knowledge varied, all participants desired a better understanding of the appropriate products to use
90% have an interest in using a platform to maintain their product inventory and bookkeep routines

user heuristics

skin savings

The revenue of the skincare market worldwide amounts to $130 billion USD. Now imagine the chunk of dollars spent on products having gone to waste because the product did not deliver results to the user.

With the information overload and consumerism around skincare products, users may purchase items that do not particularly serve them well or they may not have a thorough understanding of the ingredients in their products.

Women (from a HuffPost survey) were asked about how they went about selecting, securing, and using facial beauty products. Over 60% responded they make purchases from the back of treating skin concerns as their number 1 priority, second to that were products that had been recommended, and third, the ingredients in them.

opportunities to explore

Bridge the gap between costly professional expertise and the direct consumer via:

**AI skin analysis** — Give users an understanding of their current skin health

**Remote skincare consultations** — Extend the world of virtual services to skincare

**Daily routine tracker with inventory** — Let data analytics assist users with skincare consistency

Piggy-backing off on my general sitemaps and flows, I sketched out the main user flow that highlighted the key features for this MVP. I focused on how the app would look like when a user first downloads and navigates the main features — beginning with the onboarding tips and making way through their routines, inventory, consultation, and camera.

drawing board

brand identity

Building the MVP from the ground up meant setting the tone and branding. I began this process by creating a mood board followed by a complete UI kit with the inspiration of colors, typography, and imagery to be included in the app. My vision was for the app to evoke an earthy, natural, and inviting tone.