Hi, I’m Joanna — or Jojo —

a UX and product designer creating inclusive and accessible experiences through a user-centric design thinking process.

How law made me a better designer

From my 3 years of experience in the legal industry, I blend transferrable skills such as detail-oriented problem-solving, merging client and business goals, and research-backed solutions. As the middleman between attorneys and clients, it was imperative to translate empathy towards the injured into practical steps to an agreeable settlement.

How bartending made me a better designer

“Just make me your specialty.” This request is equivalent to a design client giving the designer free reign with little to zero context. I used these moments as opportunities to craft the skill of understanding the user (guest) and situation (meal, event, mood, etc.) to strategize a tailored product (cocktail). The guest feedback (and tips) helped me gauge the impact and success of the product.

Things that give me life

Pilates, music, long walks with my dogs, purchasing books to add to my pile of unread ones, and digesting all things k-drama/k-pop, interior design, and fashion.